The next step after the basic layout for a design is the color selection. You can always use Photoshop and your personal or clients preferences. However, if you aren’t familiar with which colors goes together you might have a big problem starting up your design.
Here is a great project that takes popular products and simplify their packaging design. The designers accomplish to reach to me with each of their “simple variation” of the product packaging and even if I didn’t know about the that product it would definitely catch my eye.
You may ask what’s a landing page and how is it different than any other page on your site. Simply put any page on your site can be a landing page.
I wrote a post last, Breakdown Time of the Modern Web Design, that shows what percentage of their time web designers and developers spent on fixing bugs for IE.